Korporativni identitet

Korporativni identitet

The persona a company emulates and wishes to convey to the public through the use of advertisement, logos and other means.

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Part of Speech: noun
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Industry/Domain: Business services
Category: Marketing
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Related terms

identitet

Sociology; Social media

Identity is an umbrella term used throughout the social sciences to describe a person's conception and expression of their individuality or group affiliations (such as national ...

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Business services; Marketing

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Oglašavanje ispod crte (BTL)

Business services; Marketing

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Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.