Ciljana publika

Ciljana publika

The identification of a group of potential consumers who have specific characteristics in common.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
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Related terms

Publika

Advertising; Marketing communications

The number of individuals reached by an advertising medium.

Kumulativna publika

Advertising; Television advertising

A research term describing the unduplicated audience for a television program or commercial over multiple airings. In cumulative audience figures, an individual is counted only ...

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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Industry/Domain: Animals Category: Snakes

kobra

A highly venomous snake from the elapidae family native to Asia and Africa. When alarmed, a cobra raises its head and expands the skin of the neck to ...