Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Industry: Advertising

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Television advertising

Brand loyalty

Advertising; Television advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form ...

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organisation in hopes the synergy of the two brands is even more powerful than a ...

Hybrid model

Advertising; Television advertising

A combination of two or more online marketing payment models.

Guerilla marketing

Advertising; Television advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

Slogan

Advertising; Television advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

Make-good

Advertising; Television advertising

Refers to a tv advertisement that did not run as originally scheduled as is being run again to "make good" on (or fulfil the intent of) the original ad order/contract.

Live feed

Advertising; Television advertising

A live feed is the use of a single broadcast transmission for each time zone. This means that programming that airs in primetime on the East coast at 8 PM will air on the West coast at 5 PM.