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безбедносни потреби

The desire of humans for safety, shelter, security and warmth, see maslow's hierarchy of needs.

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ценовна нееластичност
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Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

субкултури
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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

внимание, интерес, желба, акција
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"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

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Average income per person in a population.

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Benefits enjoyed by employees as part of a total remuneration or compensation package.

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Brands sold to world markets with essentially the same promotion.

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