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Co-branding
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organisation in hopes the synergy of the two brands is even more powerful than a single brand alone.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Television advertising; Radio advertising; Print advertising; New media advertising
- Company:
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- Acronym-Abbreviation:
Other Languages:
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