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Boston matrix
A simplistic method of evaluating a businesses product portfolio created by the Boston Consulting Group. It splits each product into a category of dog (low market share in a low growth market), cash cow (high market share in a low growth market), Star (high market share in a high growth market), and problem child (low market share in a high growth market).
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- Part of Speech: noun
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- Industry/Domain: Business services
- Category: Marketing
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