This is the designation given to Subtitle H of Title XIX of the Food, Agriculture, Conservation, and Trade Act of 1990. Subtitle H authorised the establishment of a national milk processor check-off programme for fluid milk promotion. The programme is funded through a 20-cent per hundredweight (cwt.) assessment on all milk processed for fluid consumption. The Act required USDA to conduct a referendum among fluid milk processors to determine if a majority favoured implementing the program. The Fluid Milk Order was approved by processors and became effective December 10, 1993.