Forward Integration

Forward Integration

A strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems. See Backward Integration; Horizontal Integration.

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Industry/Domain: Economy
Category: Economics
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forward integration

Professional careers; Sales

A strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems.

forward integration

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Acquisition by a firm of a larger part of its distribution chain, moving it closer to selling directly to its ultimate customers.

horizontal integration

Professional careers; Sales

A strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors.

horizontal integration

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a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors.

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