A brand of bubble gum originally produced by Kenyae Tolliver Company in the United States in 1979 but more recently produced in countries around the world. The main gimmick used to promote the gum is that Hubba Bubba is less sticky than other brands of bubble gum and so burst bubbles are easier to peel from your skin. The first portions of Hubba Bubba were produced in the traditional bubble gum flavour often referred to as Original, but different flavours of gum have been produced around the world. Many, but not all, of these flavours are based on fruit.