Product Placement

Product Placement

A business arrangement whereby the filmmakers agree to show the products or logo of a particular company, usually in return for payment or other consideration.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Entertainment
Category: Movies
Company:
Product:
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Related terms

product placement

Advertising; Marketing communications

The inclusion or mention of products or services in films, television programmes or elsewhere, usually in exchange for a fee.

Placement

Financial services; General Finance

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Product

Marketing; Advertising

Definition: A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form. Every product is made at a cost and each ...

Product

Telecommunications; General telecom

A package of ITSEC software and/or hardware, providing functionality designed for use or incorporation within a multiplicity of systems.

Catch Me If You Can

Entertainment; Movies

Catch Me If You Can is a 2002 American biographical crime film based on the life of Frank Abagnale, Jr., who, before his 19th birthday, successfully performed cons worth millions ...

Philadelphia (film)

Entertainment; Movies

Philadelphia is a 1993 American drama film and one of the first Hollywood films to acknowledge HIV/AIDS, homosexuality and homophobia. The film stars Tom Hanks and Denzel ...

Big

Entertainment; Movies

Big is a 1988 romantic comedy film directed by Penny Marshall and stars Tom Hanks as a young boy who wishes “to be big” and is changed into an adult overnight. The film received ...

Apollo 13

Entertainment; Movies

Apollo 13 is a 1995 American drama film directed by Ron Howard. The film dramatises the 1970 Apollo 13 lunar mission where a disastrous explosion deprives the spacecraft of most ...

Cast Away

Entertainment; Movies

Cast Away is a 2000 American drama film directed by Robert Zemeckis and starring Tom Hanks as a plane crash victim who is stranded on an uninhabited island in the South Pacific. ...

Saving Private Ryan

Entertainment; Movies

Saving Private Ryan is a 1998 American epic war film set during the invasion of Normandy in World War II. It was directed by Steven Spielberg and written by Robert Rodat.

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