Selfridges (also Selfridges & Co) is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge in 1909. Its flagship store in London is the UK's second largest shop (after Harrods) and three other stores have opened in Manchester (two stores) and Birmingham in the 1990s and 2000s.

The store's window displays are synonymous with the Selfridges brand and attract a lot of attention.