Home > Terms > English, UK (UE) > Above the fold

Above the fold

The top half of the first page where prominent articles in the paper are often run. These articles will be seen even when the paper is folded on a shelf in the store.

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Related terms

above the fold
Internet; Internet communication

A term borrowed from print media that indicates the portion of the screen the user sees first. On Web sites, important information should go in this space.

above the fold
Printing & publishing; Newspaper

The top half of the first page where prominent articles in the paper are often run. These articles will be seen even when the paper is folded on a shelf in the store.

above the fold
Online services; Email

The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

above the fold
Software; Online services; Email; Internet

The part of an email message or Web page that is visible without scrolling. Material in this area is considered more valuable because the reader sees it first. Refers to a ...

above the fold
Advertising; Online advertising

In the context of banner ad placement, above the fold generally refers to a banner placement on a web page that can be viewed without scrolling either horizontally or vertically. ...

Above The Fold
Business administration; Business management

Originally a newspaper editorial/advertising term referring to the upper-half of the front page ('above the fold') in terms of its immediate and optimal viewing viewing position. ...

The Daily
Printing & publishing; Newspaper

The Daily is an e-newspaper published by News Corp for the Apple iPad. Unlike traditional newspapers, The Daily takes advantage of iPad's interactive and online features offering ...

newspaper
News service; Newspaper

Newspaper is a publication issued at regular and usually close intervals, especially daily or weekly, commonly containing news, comment and features.

letters to the editor
Printing & publishing; Newspaper

Letters from readers - they appear in the letters to the editor portion of the op-ed section of the newspaper.

scoop
Printing & publishing; Newspaper

A news story that no other reporter has discovered yet! Every reporter wants to be the first one to write about a big story. When they do, they are said to have "scooped" their ...

rag
Printing & publishing; Newspaper

A colloquial (a disparaging slang) term for a newspaper.

supporting paragraphs
Printing & publishing; Newspaper

Paragraphs following the lead; these paragraphs go into more detail about the topic, often including quotes and interesting facts. The less important information should appear ...

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