Account planner

Account planner

The advertising function which seeks to develop an understanding of the consumer's relationship with the brand in order to brief creative development.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

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The advertising function which seeks to develop an understanding of the consumer’s relationship with the brand in order to brief creative development.

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