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Allocation

A limit set by a manufacturer on the total amount of a retailer's or wholesaler's product order during a promotional period. See forced distribution.

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  • Part of Speech: noun
  • Synonym(s):
  • Blossary:
  • Industry/Domain: Retail
  • Category: Supermarkets
  • Company: FMI
  • Product:
  • Acronym-Abbreviation:
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