Attention

Discriminative responding based on some stimulus or stimulus property. An organism is said to attend to a stimulus or stimulus property when variation of that stimulus or stimulus ...

attention

Advertising; Marketing communications

The process of arousing the interest of an individual in some activity.

about maps

Advertising; Marketing communications

Google Maps (formerly Google Local) is a web Google Maps mapping service application and technology provided by Google, that powers many map-based services, including the ...

absolute cost advantage

Advertising; Marketing communications

The cost advantage of a company over another when it has a cheaper source of raw materials, control of superior knowledge through patents, and other intelectual property rights, ...

brand

Advertising; Marketing communications

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

bonus packs

Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

black box model

Advertising; Marketing communications

A simple model of the communications process relating level of expenditure to sales effect.

billings

Advertising; Marketing communications

The agency’s revenue derived from direct advertising expenditure.

Terms in the News

Featured Terms

Harry8L

0
Terms
0
Blossaries
1
Followers

Industry/Domain: Music Category: Bands

The Beatles

The Beatles were an English rock band created in 1962. The components were John Lennon (rhythm guitar, vocals), Paul McCartney (bass guitar, vocals), ...