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Best time available (BTA)
A commitment by the radio station to air scheduled commercials in the highest-rated positions that are open/available during the campaign. These schedules give the broadcaster scheduling flexibility and, in return, the advertiser generally secures a very favourable rate.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Radio advertising
- Company:
- Product:
- Acronym-Abbreviation:
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