Using a World Wide Web browser, a bookmark is a saved link to a Web page that has been added to a list of saved links. When you are looking at a particular Web site or home page and want to be able to quickly get back to it later, you can create a bookmark for it. You can think of your browser as a book full of (millions of ) Web pages and a few well-placed bookmarks that you have chosen. The list that contains your bookmarks is the "bookmark list" (and sometimes it's called a "hotlist.")

Netscape and some other browsers use the bookmark idea. Microsoft's Internet Explorer uses the term "favorite."