Brand positioning

Brand positioning

Brand positioning is how a company decides to communicate their brand to their target audience, usually by describing attributes, values, and appeal of brand to consumers.

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Part of Speech: noun
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Industry/Domain: Communication
Category: Corporate communications
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Mike Wallace

Mike Wallace (May 9, 1918 – April 7, 2012) was an American journalist best known as one of the original correspondents for the TV Magazine 60 Minutes ...