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Brand value
A monetary value assigned to a brand(which may be discounted to a net present value), an increase in a rate of return or any number of softer market research measures such as awarenss or consideration.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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