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Branding
Brand management or branding is the act of creating images, packaging, logos and slogans that the consumer automatically associates with food. The management aspects entail consumer surveys and the like to ensure that the consumer is identifying the brand in the way the manufacturer intended.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company:
- Product:
- Acronym-Abbreviation:
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