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Bundling
Grouping various telecommunications services -- wireline and/or wireless -- as a package to increase the appeal to potential customers and reduce advertising, marketing and other expenses associated with delivering multiple services. For example, a bundled package could include long distance, cellular, Internet and paging services.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Mobile communications
- Category: Mobile phones
- Company:
- Product:
- Acronym-Abbreviation:
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