Home > Terms > English, UK (UE) > Buzz marketing
Buzz marketing
Marketing buzz or simply buzz — a term used in word-of-mouth marketing — is the interaction of consumers and users of a product or service which serves to amplify the original marketing message.[1] a vague but positive association, excitement, or anticipation about a product or service. Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media. The term refers both to the execution of the marketing technique, and the resulting goodwill that is created.
This is auto-generated content. You can help to improve it.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: New media advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: Health care Category: Psychiatry
Onychophagist
A person who habitually bites their nails (specifically, someone who suffers from [[EN:onychophagia
Contributor
Featured blossaries
stanley soerianto
0
Terms
107
Blossaries
6
Followers
Top Candies Of All Time
Category: Food 2 10 Terms
Browers Terms By Category
- General astronomy(781)
- Astronaut(371)
- Planetary science(355)
- Moon(121)
- Comets(101)
- Mars(69)
Astronomy(1901) Terms
- Misc restaurant(209)
- Culinary(115)
- Fine dining(63)
- Diners(23)
- Coffehouses(19)
- Cafeterias(12)
Restaurants(470) Terms
- Health insurance(1657)
- Medicare & Medicaid(969)
- Life insurance(359)
- General insurance(50)
- Commercial insurance(4)
- Travel insurance(1)
Insurance(3040) Terms
- Material physics(1710)
- Metallurgy(891)
- Corrosion engineering(646)
- Magnetics(82)
- Impact testing(1)