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Click-through rate (CTR)
CTR is the average number of click-throughs per hundred ad impressions, calculated as a percentage.
CTR measures what percentage of people clicked on the ad to arrive at the destination site but it does not include the people who failed to click, yet arrived at the site later as a result of seeing the ad.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: New media advertising
- Company:
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- Acronym-Abbreviation:
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