Concept testing

Concept testing

A research procedure in which outline ideas are exposed to current and potential consumers to learn about their response.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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concept testing

Advertising; Marketing communications

A research procedure in which outline ideas are exposed to current and potential consumers to learn about their response.

concept testing

Business administration; Business management

A marketing research technique used in the early stages of new product development. The idea or ‘concept’ of the product being considered is presented to samples of potential ...

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The process of analyzing a software item to detect the differences between existing and required conditions (that is, bugs) and to evaluate the features of the software item.

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A means of analysis, examination or diagnosis.

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1. The process of exercising software to verify that it satisfies specified requirements and to detect errors. 2. The process of analyzing a software item to detect the ...

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brand

Advertising; Marketing communications

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

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Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

black box model

Advertising; Marketing communications

A simple model of the communications process relating level of expenditure to sales effect.

billings

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The agency’s revenue derived from direct advertising expenditure.

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