An idea central to cognitive grammar. Relates to the way a language user chooses to 'package' and 'present' a conceptual representation as encoded in language, which in turn has consequences for the conceptual representation that the utterance evokes in the mind of the hearer. This is achieved by choosing a particular focal adjustment and thus linguistically 'organizing' a scene in a specific way. In so doing, the speaker imposes a unique construal upon that scene. For example, the active construction focuses attention upon the agent of an action (e.g. Max hid Angela's keys), while the passive construction focuses attention upon the patient (e.g. Angela's keys were hidden by Max). Each of these constructions conventionally encodes a distinct construal.