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Home > Terms > English, UK (UE) > Consumer-generated media (CGM)
Consumer-generated media (CGM)
Consumer-generated media (CGM) describes word-of-mouth behaviour that exists on the Internet. Typically, CGM encompasses opinions, experiences, advice and commentary about products, brands, companies and services — usually informed by personal experience — that exist in consumer-created postings on Internet discussion boards, forums, Usenet newsgroups and blogs.
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- Part of Speech: noun
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- Blossary:
- Industry/Domain: Internet
- Category: Social media
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