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Home > Terms > English, UK (UE) > Cooperative advertising
Cooperative advertising
A manufacturers' ad paid for in whole or in part by the manufacturer, with a retailer's name, logo and location inserted in the ad slick. For magazines: the participation of two or more advertisers in a single ad which includes each manufacturer's products. In national media: distributors or dealers sharing with the manufacturer the cost of an ad, usually in return for a listing in the ad. See advertising allowance.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Retail
- Category: Supermarkets
- Company: FMI
- Product:
- Acronym-Abbreviation:
Other Languages:
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