Customer acquisition cost

Customer acquisition cost

The average cost to a carrier of signing up an individual subscriber. Some of the factors included in the cost are handset subsidies, marketing, advertising and promotions.

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Part of Speech: noun
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Blossary:
Industry/Domain: Mobile communications
Category: Mobile phones
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Related terms

customer acquisition cost

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The cost associated with acquiring a new customer. Calculated by dividing total acquisition expenses by total new customers.

customer acquisition cost

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The average cost to a carrier of signing up an individual subscriber. Some of the factors included in the cost are handset subsidies, marketing, advertising and promotions.

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