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Defining advertising goals for measured advertisin
A model of the advertising process developed by Russell Colley. Incorporates a precise method for the selection and quantification of communications tasks.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Product:
- Acronym-Abbreviation:
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