Demographics

Demographics

Groupings of individuals based on characteristics such as age, sex, race and income.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

demographics

Retail; Supermarkets

A snapshot of customers, such as their age, ethnic group, gender, income, education or marital status.

demographics

Professional careers; Sales

The study of, or information about, people's lifestyles, habits, population movements, spending, age, social grade, employment, etc, in terms of the consuming and buying public, ...

demographics

Economy; Economics

People, and the statistical study of them. In the 200 years since Thomas Malthus forecast that population growth would result in mass starvation, dire predictions based on ...

demographic

Biology; Marine biology

Referring to numerical characteristics of a population (e.g., population size, age structure).

demographics

Advertising; Marketing communications

Groupings of individuals based on characteristics such as age, sex, race and income.

demographics

Convention; Conferences

Characteristics that help create a profile of exhibitors and attendees. May include company location, job function, purchase budget, purchase intentions.

about maps

Advertising; Marketing communications

Google Maps (formerly Google Local) is a web Google Maps mapping service application and technology provided by Google, that powers many map-based services, including the ...

absolute cost advantage

Advertising; Marketing communications

The cost advantage of a company over another when it has a cheaper source of raw materials, control of superior knowledge through patents, and other intelectual property rights, ...

brand

Advertising; Marketing communications

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

bonus packs

Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

black box model

Advertising; Marketing communications

A simple model of the communications process relating level of expenditure to sales effect.

billings

Advertising; Marketing communications

The agency’s revenue derived from direct advertising expenditure.

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