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Design

To skillfully intervene in generative events so as to achieve a desired result. Also, an organised outline or detailed scheme for the form and structure of something to be executed, as a plan, sketch, pattern, or motif. Media designers should always plan work as the final product will be viewed (eg: spread, link), identify a single or primary focal point, work from the inside outwards (ie: push dead zones or white space toward margins), and cluster related images. A captivating design will make the initial sale of a publication, but the content will attract a recurring audience that buys repeatedly. See graphic design, typography, golden proportion.

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