Differential pricing

Differential pricing

The widespread practise of marketing the same product to different customers at different prices, such as"introductory offer", "student rate", or "discount sale". The most notable variations in publication pricing include charter, library, and overseas subscriptions. Compare comps; see soft offer, subscription.

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Part of Speech: noun
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Industry/Domain: Printing & publishing
Category: Publishing
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Related terms

differential pricing

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hypertext markup language (HTML)

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The language format used to develop and write document pages on the World Wide Web. Webpages are built with HTML codes or tags (qv) embedded into the text. HTML defines the ...