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Direct mail

The use of postal and other delivery techniques to communicate with a defined target audience.

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Related terms

direct mailing
Retail; Supermarkets

Promotional materials for products received by a customer at home.

direct mail
Professional careers; Sales

A mailing of a package, other print collateral or materials that are targeted directly to a predefined list of customers.

direct mail
Advertising; Marketing communications

The use of postal and other delivery techniques to communicate with a defined target audience.

direct mail
Convention; Conferences

A marketing technique in which material is mailed directly to individuals in a target audience.

direct mail
Advertising; Print advertising

All mail sent to a consumer, without the consumer asking for it, that is used to advertise products.

direct mail
Business services; Marketing

Promotional or communicative advertising through mail to the consumer.

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Advertising; Marketing communications

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Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

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Advertising; Marketing communications

A simple model of the communications process relating level of expenditure to sales effect.

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Advertising; Marketing communications

The agency’s revenue derived from direct advertising expenditure.

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