Display allowance

Display allowance

A sum of money paid to a retailer in return for the featuring of a manufacturer's products prominently at the point of purchase.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Product:
Acronym-Abbreviation:

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Related terms

display allowance

Retail; Supermarkets

A manufacturer's allowance to a retailer who displays or promotes a product.

display allowance

Professional careers; Sales

A type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently.

display allowance

Advertising; Marketing communications

A sum of money paid to a retailer in return for the featuring of a manufacturer’s products prominently at the point of purchase.

retail display allowance (RDA)

Retail; Supermarkets

Monies paid by a manufacturer to have their products on display, usually in a certain location.

retail display allowance (RDA)

Printing & publishing; Publishing

A sum paid to dealers who agree to display the entire cover or full face of a magazine. See newsstand, kiosk, BBS, banner, distributor.

allowance

Retail; Supermarkets

A manufacturer's deal for wholesalers or retailers to advertise and/or merchandise specific product(s). Also known as a trade deal, promotion or a discount.

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Advertising; Marketing communications

Google Maps (formerly Google Local) is a web Google Maps mapping service application and technology provided by Google, that powers many map-based services, including the ...

absolute cost advantage

Advertising; Marketing communications

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brand

Advertising; Marketing communications

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

bonus packs

Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

black box model

Advertising; Marketing communications

A simple model of the communications process relating level of expenditure to sales effect.

billings

Advertising; Marketing communications

The agency’s revenue derived from direct advertising expenditure.

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