dissolve

dissolve

A mode of message transition on an LED display accomplished by varying the light intensity or pattern, where the first message gradually appears to dissipate and lose legibility simultaneously with the gradual appearance and legibility of the second message.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Billboard advertising
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Related terms

billboard

Advertising; Billboard advertising

A large outdoor advertising structure.

frame

Advertising; Billboard advertising

A static display screen on an LED display, or a metal attachment around the edges of a poster face.

wavelength

Advertising; Billboard advertising

The distance in a periodic wave between two points of corresponding phases. The LED's wavelength determines its color.

vinyl

Advertising; Billboard advertising

A single-sheet substrate on which an advertising message is rendered by computer production. Vinyl is primarily used on the face of bulletins & Premiere products.

exposure

Advertising; Billboard advertising

The reasonable opportunities for advertising to be seen and read.

transition

Advertising; Billboard advertising

A visual effect used on an LED display to change from one message to another.

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