Home > Terms > English, UK (UE) > Field marketing
Field marketing
Direct marketing that occurs outside the home or office and in public. It encompasses outdoor promotional events, handing out of coupons or pamphlets, in-store promotional activities, etc.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Business services
- Category: Marketing
- Company:
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- Acronym-Abbreviation:
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