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List rental
The process in which a publisher or advertiser pays a list owner to send its messages to that list. Usually involves the list owner sending the message's on the advertiser's behalf. (If someone hands over their list to you, beware.)
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Software; Online services
- Category: Email; Internet
- Company:
- Product:
- Acronym-Abbreviation:
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