List rental

List rental

The process in which a publisher or advertiser pays a list owner to send its messages to that list. Usually involves the list owner sending the message's on the advertiser's behalf. (If someone hands over their list to you, beware.)

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Part of Speech: noun
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Blossary:
Industry/Domain: Software; Online services
Category: Email; Internet
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Related terms

list rental

Software; Online services; Email; Internet

The process in which a publisher or advertiser pays a list owner to send its messages to that list. Usually involves the list owner sending the message's on the advertiser's ...

list broker / list rental

Printing & publishing; Publishing

A list broker is an agent who manages and rents subscriber and membership lists, and usually works for a large list brokerage agency. Many magazines with lists of more than 5000 ...

rental

Language; Dictionaries

A schedule, account, or list of rents, with the names of the tenants, etc.; a rent roll.

attachment

Software; Email

A file which is sent with an email.

.sig file

Software; Email

An electronic 'signature' automatically added at the end of an email message, often containing the name, title, and contact details of the sender.

above the fold

Online services; Email

The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.

vendor

Software; Online services; Email; Internet

Any company that provides a service. See email vendors.

verification

Software; Online services; Email; Internet

A program that determines an email came from the sender listed in the return path or Internet headers; designed to stop email from forged senders.

video email

Software; Online services; Email; Internet

An email message that includes a video file, either inserted into the message body, accessible through a hotlink to a Web site or accompanying it in an attachment (least desirable ...