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Marketing communications
The process by which a marketer develops and presents stimuli to a defined target audience with the purpose of eliciting a desired set of responses.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Product:
- Acronym-Abbreviation:
Other Languages:
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