Marketing expense-to-sales ratio

Marketing expense-to-sales ratio

A marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive, total marketing expenses are expressed as a percentage of total sales revenue.

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Part of Speech: noun
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Industry/Domain: Professional careers
Category: Sales
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Related terms

marketing expense-to-sales ratio

Professional careers; Sales

A marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive, total ...

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