Sometimes called soft lithography. A technique that is very simple in concept, and totally analogous to traditional mould- or form-based printing technology, but that uses moulds (masters) with nanoscale features. As with the printing press, the potential for mass production is clear. There are two forms of nanoimprinting, one that uses pressure to make indentations in the form of the mould on a surface, the other, more akin to the printing press, that relies on the application of "ink" applied to the mould to stamp a pattern on a surface. Other techniques such as etching may then follow.