Negative keyword

Negative keyword

Negative keywords are words that prevent ads from showing for search queries containing those terms. By filtering out unwanted impressions, negative keywords can help internet advertisers reach the most appropriate audience and reduce the cost-per-click (CPC).

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Part of Speech: noun
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Industry/Domain: Online services
Category: SEO
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Related terms

negative keyword

Online services; SEO

Negative keywords are words that prevent ads from showing for search queries containing those terms. By filtering out unwanted impressions, negative keywords can help internet ...

negative keyword

Advertising; Online advertising

your ad will not appear with search results that include terms you list as negative keywords

keyword

Internet; Internet communication

When using a search function, a keyword is the word the user wants to find in a document or documents.

keyword

Printing & publishing; Publishing

A word serving as an indication or elucidation of the meaning of another word, phrase, or passage. See headword; compare headless-word.

keyword

Engineering; Electronic engineering

In information retrieval systems, the significant word in the title describing a document (e.g., in the title “A Primer on French Cuisine,” the word cuisine would be the keyword, ...

keyword

Outsourcing & offshoring; Business process outsourcing (BPO)

Keywords are words which are used in search engine queries. Keyphrases are multi-word phrases used in search engine queries. SEO is the process of optimizing web pages for ...

pageviews per user

Online services; SEO

The average number of pages a user sees when visiting a website. This is an important measure for web traffic rankings. The more pages on average a user sees before leaving the ...

pay per post (PPP)

Online services; SEO

A search technique where an advertiser pays for posts such as blogs, discussions, quick takes, buzz, video and articles about a particular subject in order to improve search ...

call to action

Online services; SEO

A call to action is search engine technique that encourages a user to complete an action as defined by the ad. "Click here", "Buy Now", "Enter to learn more" or "Click to ...

expandable banner

Online services; Search engines; SEO

A banner ad that can expand in physical size when a user clicks or moves the cursor over the banner.

meta tags

Online services; SEO

The meta tag provides metadata about the HTML document. It's the information placed in the HTML code describing different aspects of the page but not displayed by the browser. ...

clickthrough rate

Online services; SEO

The percentage rate that people click on a search engine listing or a banner ad. Statistics show that clickthrough rates for search engine listings are six times higher than ...