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Opt-in
A specific, pro-active, request by an individual email recipient to have their own email address placed on a specific mailing list. Many list renters and buyers now require list owners to provide proof of opt-in, including the actual email or IP address date and time the request was received.
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- Part of Speech: noun
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- Blossary:
- Industry/Domain: Software; Online services
- Category: Email; Internet
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