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optimal viewing or drive times
The times of day relative to a sign location that have proven to offer the greatest number of viewer impressions, and therefore bringing the highest price for advertising display; often near malls, major intersections or busy highways. (Frequency) The average number of times an individual has the opportunity to see an advertising message during a defined period of time. Frequency in outdoor advertising is typically measured over a four week period.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
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