market organization

market organization

The sum of all industrial markets, institutional purchasers, resellers and Governments that purchase products for use in the manufacture of other products, for resale, or in their business operations.

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Part of Speech: noun
Synonym(s):
Blossary:
Industry/Domain: Professional careers
Category: Sales
Company:
Product:
Acronym-Abbreviation:

Collect to Blossary

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Related terms

marketing organization

Professional careers; Sales

The structure of the marketing function within the organization, the two most commonly used approaches to organizing the marketing effort are a product-based organization and a ...

market-based marketing organization

Professional careers; Sales

A marketing structure of an organization in which staff specialists have responsibility for particular markets (rather than for particular products of the organization), an ...

product-based marketing organization

Professional careers; Sales

A marketing structure of an organization in which staff specialists have responsibility for various products of the organization (rather than for particular markets), most ...

independent marketing organization (imo)

Professional careers; Sales

Term used to describe field sales forces that are not employees of the companies which provide the products or services they sell, sometimes known as imo, independent marketing ...

destination marketing organization

Tourism & hospitality; Hotels

Local tourism marketing organizations, such as convention and visitors bureaus or chambers of commerce.

nonbusiness marketing organization

Marketing; Advertising

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features and benefits selling

Professional careers; Sales

Selling style in which a salesperson systematically relates each feature of a product being presented to a particular benefit which the feature will deliver to the buyer.

absolute cost advantage

Professional careers; Sales

The cost advantage one company has over another by having a cheaper source of raw materials, control of superior knowledge through patents, cheaper manufacturing or assembly ...

simulated store test

Professional careers; Sales

A form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target ...

stratified sample

Professional careers; Sales

A form of probability sample where respondents are chosen from a random sample of homogeneous sub-groups (according to a common characteristic) into which the total population has ...

unique selling point

Professional careers; Sales

The particular quality, feature or benefit of a product which a competitor's product, although similar, cannot or does not offer.

lead

Professional careers; Sales

A person or organization that has shown an interest in a particular product or service, can also be used to describe a person or organization that sales or marketing staff feel ...