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Home > Terms > English, UK (UE) > Post-purchase satisfaction
Post-purchase satisfaction
A response to a purchasing decision in which the consumer's direct experience of the product or service matches or exceeds its expected performance.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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- Acronym-Abbreviation:
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