Home > Terms > English, UK (UE) > Push/pull
Push/pull
A marketing concept in which product is "pushed" by a manufacturer with a special promotion (advertising, merchandising) and "pulled" out of the store through customers' demand created by the promotion.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Retail
- Category: Supermarkets
- Company: FMI
- Product:
- Acronym-Abbreviation:
Other Languages:
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