Rating point

Rating point

A measurement of a media audience – usually television – in which the size of the audience is calculated and expressed as a percentage. One rating point is equivalent to 1 per cent of the total viewing potential.

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Part of Speech: noun
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Industry/Domain: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Related terms

rating point

Advertising; Marketing communications

A measurement of a media audience – usually television – in which the size of the audience is calculated and expressed as a percentage. One rating point is equivalent to 1 per ...

target rating points

Tourism & hospitality; Hotels

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gross rating points

Economy; Economics

a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency.

gross rating points (GRPs)

Advertising; Radio advertising

The sum of all rating points achieved for a particular commercial schedule.

grp - gross rating point

Advertising; Billboard advertising

The total number of impressions delivered by a media schedule expressed as a percentage of a market population. One rating point represents a circulation equal to 1% of the market ...

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Advertising; Marketing communications

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brand

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bonus packs

Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

black box model

Advertising; Marketing communications

A simple model of the communications process relating level of expenditure to sales effect.

billings

Advertising; Marketing communications

The agency’s revenue derived from direct advertising expenditure.

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