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Reference groups

Those groups within society with which the consumer identifies and to which he or she would wish to belong.

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Related terms

reference groups
Professional careers; Sales

All of those whose influence plays some part in the buying behaviour of consumers, see aspirational reference group and reference group.

reference group
Sociology; General sociology

A group used to help us define our identity. Examples of reference groups are family, friends, and work.

reference group
Political systems; General

A group whose views serve as guidelines to an individual’s opinion.

reference groups
Advertising; Marketing communications

Those groups within society with which the consumer identifies and to which he or she would wish to belong.

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Software; Operating systems

A group that is associated with another group so that their properties and the properties of the groups and fields they contain always match. If the properties of one group are ...

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Business administration; Business management

In sociology, this is the term for a group with which an individual identifies and whose group norms she or he follows, whether accepted by it or not and whether physically part ...

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Advertising; Marketing communications

A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.

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Advertising; Marketing communications

Packaging which offers the purchaser additional volume at no extra cost.

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A simple model of the communications process relating level of expenditure to sales effect.

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The agency’s revenue derived from direct advertising expenditure.

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