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Sales force automation (SFA)
Software and systems that support sales staff lead generation, contact, scheduling, performance tracking and other functions. SFA functions are normally integrated with base systems that provide order, product, inventory status and other information and may be included as part of a larger customer relationship management (CRM) system.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Software
- Category: Supply chain
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