Home > Terms > English, UK (UE) > Scatter buying
Scatter buying
Marketers purchasing commercial time when the need arises from the unsold inventory at a different cost then the upfront buys. See Upfront.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Television advertising
- Company:
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- Acronym-Abbreviation:
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